• You don’t ask
• You worry your service model may not be good enough
• When you do ask… it’s all about you

If a client has been with you two or more years and is happy with the work you’ve done, here’s what you need to know:

• They think you’re busy, successful and don’t need – or want – any more work
• They don’t fully understand all you offer nor how to explain it
• They are selfish and don’t want to share you with too many other clients

Let’s face it: You’re making Happy Talk calls (“It’s going to be alright!”) and:

• Trying to overpower their doubt and prevent them from doing something stupid (like selling in down market or leaving you)
• Be honest: these are “wear-your-ass-out” conversations

It’s Ground Hog Day without any improvements!
(That would be a terrible movie)